Storytelling in business: Small stories – big impact!

Brief overview
Who for: Specialists and managers who want to make speeches, presentations, texts or conversations more convincing
Duration: 1-2 days or 2-4 x 3h virtual
Skills: storytelling techniques, creative writing, emotional appeal, presentation, communication skills, dramaturgy

Learning Objectives

Course Content

Skills Acquired

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Learning Objectives

Participants learn how to make their communication lively, convincing and memorable through the targeted use of storytelling – for greater impact and sustainable communication of their messages.

Course Content

Participants learn why stories work and what opportunities they offer for communication.
They learn how to find exciting stories, build them up and integrate them into their everyday work.
They discover how they can present complex topics in an understandable and emotionally appealing way.
You will practise using stories in presentations, texts and conversations in a convincing and sales-promoting way.
They use creative tools and storytelling techniques in a targeted manner.
They develop their linguistic expressiveness, dramaturgy and the right timing.
They learn to actively involve listeners in their story in order to achieve a lasting effect.

Skills Acquired

Participants gain expressiveness, convey complex topics in an understandable way, present themselves authentically and strengthen their communicative impact through emotional storytelling.