Trade fair training: How your employees can score even better at the trade fair stand

Learning Objectives

Employees are prepared to present themselves confidently and convincingly at trade fairs. The aim is to generate qualified contacts, attract new customers and present the company professionally.

Course Content

1. Participants learn how to confidently open conversations with interested parties.
2. They practise asking specific questions to determine the needs of trade fair visitors.
3. You develop a crisp elevator pitch to convince within 30 seconds.
4. You train to end endless conversations charmingly.
5. You learn to convey complex content in a simple and visual way.
6. They use storytelling specifically to emotionally charge products and services.
7. You answer price questions clearly and convincingly.
8. You conduct conversations confidently along a common thread.
9. You will receive direct feedback through live coaching at the trade fair.

Skills Acquired

Confident trade fair appearance, conversation skills, persuasiveness, body language, needs assessment, closing orientation