Blog post
27.3.2025

Further training during the crisis: achieving great things with small budgets

The economy is in upheaval and many companies are faced with the difficult question: where can we make savings without harming ourselves in the long term? Further training and development (Learning & Development, L&D for short) are often the focus of cutbacks. But this is precisely where a great opportunity lies. Especially in difficult times, investing in employees and managers is not just a decision for the present, but a targeted preparation for the future.

A person wraps a yellow measuring tape around a pink piggy bank on a table, symbolizing budget management or financial planning.

The good news: high-quality L&D programs don’t have to be expensive. mensch & kommunikation GmbH shows you how to find smart solutions to strengthen your teams and keep your company on the road to success, even on a tight budget.

Why is L&D so important right now?

Difficult times reveal the true strength of a company – and this strength depends largely on the people who work there. Here are the reasons why it pays to invest in L&D despite (or perhaps because of) economic challenges:

Motivating and retaining employees

Crises often lead to uncertainty in the team: “How secure is my job? Are there still development opportunities for me?”

When companies invest specifically in further training, they send out a clear signal: “We believe in you and want to shape the future together with you.” This strengthens loyalty and motivation and prevents expensive staff turnover.

Developing skills for new challenges

Change requires new skills – be it in dealing with digitalization, new work processes or changing customer requirements. A targeted L&D program makes your teams fit for the requirements of tomorrow and helps to drive innovation.

Strengthening managers

Managers in particular are under enormous pressure in difficult times. With the right training, they learn to manage uncertainty, motivate their teams and act strategically even in crises. This has a direct impact on performance and satisfaction throughout the company.

Stand out from the competition

Many companies cut their training budgets in difficult times. Those who nevertheless focus on development can gain a decisive competitive advantage. A strong, well-trained team is the key to mastering challenges better and faster than others.

How can companies invest in L&D despite tight budgets?

At mensch & kommunikation GmbH, we know that budgets are not unlimited – especially in times of crisis. That’s why we develop customized solutions that are not only effective but also cost-efficient. Here are some examples of how we do this:

Small modules instead of large programs

We offer short, compact learning units that are specifically tailored to your current challenges.

Example: Instead of booking a multi-day management training course, you can choose individual modules on topics such as “Crisis communication” or “Motivation in difficult times”.
Advantage: You save time and money without having to forego valuable content.

2. use digital formats

Travel costs, overnight stays and seminar locations can be expensive. Our digital training formats significantly reduce these costs while offering maximum flexibility.

  • Virtual workshops: Interactive sessions with live coaching from our trainers.
  • Blended learning: A mixture of online courses and short live units tailored to your needs.
  • Microlearning: Short, practical learning units that can be integrated directly into everyday working life.

3. set priorities

Not everything needs to be trained immediately. We help you to identify and prioritize the most important development areas.

Example: Do your managers need support with change management right now? Or is it about preparing employees for new digital tools? Together, we will focus on the topics that will bring the greatest added value to your company.

4. make training scalable

Our programs are designed so that they can be easily adapted for different target groups.

Example: A management training course can also be made available to team members through additional materials or short workshops. In this way, more employees benefit from a concept once it has been developed.

5. on-the-job learning

Sometimes it is most effective to learn directly on the job. We offer coaching and training that can be integrated directly into everyday working life.

Example: A team leader is supported and trained directly in dealing with conflicts or new work processes – without additional training.

What does a collaboration with mensch & kommunikation GmbH look like?

Our aim is to help companies get the best out of their teams, even in difficult times. We do not see ourselves as a service provider, but as a partner who develops solutions together with you.

  • Consulting: We analyze your situation and show you which measures will have the greatest effect.
  • Customized offers: Every company is different – that’s why we tailor our training courses precisely to your requirements and budget.
  • Sustainability: We measure the success of our programs and ensure that you get the maximum benefit from your investment.

The best investment is in your employees

In difficult economic times, it is important to invest wisely. Development opportunities for employees and managers not only strengthen competitiveness, but also ensure resilience, motivation and innovation within the company. And best of all: with the right strategies, high-quality L&D programs can be implemented even with limited budgets.

mensch & kommunikation GmbH is your partner for mastering this challenge. Let’s work together to find solutions that make an impact – for your team, your managers and your company.


Stefan Günzinger
27.3.2025
27.3.2025

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