> Knowledge hub > Leadership in the age of populism: How leadership creates trustIncreasing polarization and the use of hate as a means of communication pose major challenges not only for society, but also for companies. Especially in uncertain times, value-oriented, empathetic leadership is more important than ever to counteract division and mistrust.
We live in a time in which hatred, polarization and divisive rhetoric are no longer just fringe phenomena, but are deliberately used as stylistic devices in political and social debates. Headlines about populist slogans, extremist movements and sharp, often personally attacking verbal battles not only characterize media coverage, but also have an impact far beyond it – right into companies. This change in communication has far-reaching effects on the way we work together in organizations and challenges companies more than ever to take a clear stance and actively promote a people-oriented culture.
But why exactly is this so crucial? And how can companies live up to this responsibility?
The increasing prevalence of hate rhetoric, whether in political communication or social media, is leading to a creeping normalization of aggressive and destructive ways of communicating. When people are increasingly confronted with polarization and division in their everyday lives, this does not remain without consequences for their behaviour in the working environment.
Employees not only bring their professional skills to the workplace, but also their personal convictions and emotions. If the social debate is characterized by “us versus them”, this can easily lead to tensions within teams. Differing opinions on topics such as migration, gender or social inequalities are no longer discussed objectively, but are instead charged emotionally and often with accusations. The result is an environment characterized by mistrust, fear of conflict and ultimately silence – all factors that massively jeopardize innovation, collaboration and ultimately the success of the company.
What is particularly dangerous is that this social development can also influence the way in which managers communicate and make decisions. Leaders who are under pressure may be tempted to view clear announcements or even harsh crackdowns as “efficient” instead of focusing on dialog and empathy. This reinforces a cycle in which fear and mistrust gain the upper hand.
In an environment that is increasingly characterized by aggressive rhetoric, conscious counter-designs are needed. A people-oriented communication and leadership culture is the most effective means of counteracting the destructive effects of hatred, polarization and division.
Empathetic managers listen, understand the perspectives of their employees and take their concerns seriously. Especially in times when the tone is becoming rougher, empathy creates the basis for mutual trust. People feel seen, heard and valued – and this not only strengthens the resilience of the individual, but of the entire team.
A culture in which mistakes are allowed and different opinions are respected creates the space for innovation. Employees who are not afraid of condemnation or sanctions dare to contribute new ideas and take risks. In a rapidly changing world, this is an indispensable competitive advantage.
Clear values that emphasize respect, diversity and openness offer stability in an uncertain environment. They give employees a sense of direction and promote cohesion. Companies that communicate their values clearly and live them authentically not only attract loyal employees, but also send a positive signal to society.
Promoting a people-oriented communication and leadership culture begins with specific measures aimed at strengthening trust, empathy and respect. The following approaches have proven to be particularly effective:
Define clear corporate values that promote diversity, respect and empathy – and actively exemplify them. Managers play a central role here, as they act as role models and play a key role in shaping the company’s culture.
Managers need the right tools to lead in an empathetic, confident and people-oriented manner. Training programs such as situational leadership or workshops on conflict management and respectful communication help them to remain clear and constructive even in difficult situations.
Encourage dialog within the company. Regular feedback rounds, anonymous surveys or moderated discussion formats offer employees the opportunity to express themselves safely and openly.
Sensitize your workforce to the dangers of polarization and hate rhetoric. Workshops on topics such as critical thinking, diversity and respectful communication help to create an environment in which different opinions are respected and tensions are dealt with constructively.
Share stories of employees or teams who have benefited from an open and empathetic culture. Such success stories inspire and motivate others to actively participate in shaping a positive corporate culture.
At a time when hate and polarization are increasingly shaping social communication, companies are called upon more than ever to set clear signals for respect, trust and empathy. A people-oriented communication and leadership culture is not only an ethical obligation, but also a strategic success factor. It strengthens the resilience of teams, promotes innovation and helps companies to hold their own in a dynamic environment in the long term.
Now is the time to act! Companies that actively work on their culture set an example – both internally and externally. They not only create a healthy working environment, but also position themselves as responsible players in a world that urgently needs more humanity.
With our training and consulting services, we help you to establish an appreciative and sustainable leadership culture in your company. Contact us to find out more about our programs – because it’s about much more than success: it’s about people.
