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Practical training to strengthen customer focus, negotiating skills and closing power
Selling is more than just arguing – it’s about trust, presence and impact. Our training courses specifically strengthen your teams in professional communication skills, needs-oriented advice and confident appearances at trade fairs or in discussions with customers.
Whether B2B sales, trade fair communication or hybrid pitches – we develop practical solutions that suit your markets and people.
Why our sales training courses?
Whether in a direct conversation with a customer, at a trade fair stand or in a digital pitch – those who convince, sell. Our sales training courses combine psychological know-how with tried-and-tested tools from communication, consulting and sales psychology. This results in training solutions that have an impact: at the point of contact – and in the minds of your customers.
Scalable. Flexible. Hybrid. Our learning formats adapt to your teams, technologies and development goals – whether digital, face-to-face or combined.
Virtual classroom training – interactive and lively via your preferred conference tool.
Asynchronous self-learning via Blanchard Exchange or the customer’s own LMS – available at any time.
Classic group training with direct exchange in the seminar room.
Intensive 1:1 learning – individual, event-related and possible in person or digitally.
Live training format with a high number of participants and direct involvement.
Learning journeys are more than just training courses. They are strategically designed development paths that enable employees and managers to anchor new patterns of thought and action step by step.
With our modular programs, we design learning processes that are precisely tailored to your corporate goals and target groups – whether compact or over several months, in person, digitally or hybrid.
Your advantages
We work with you to design learning formats that will strengthen your sales organization in the long term – from conducting meetings to building relationships.
Tanja Faßbinder
Head of HR
Jaqui Mackedanz
L&D Specialist
Nina Müller
Senior L&D Consultant
Jaqui Mackedanz
L&D Specialist
info@menschundkommunikation.de
+49 (89) 41 61 37 800
Communication begins with contact. Thank you for making contact – we will be happy to get in touch with you.
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Our training courses are aimed at all employees with customer contact – from sales professionals to beginners. Whether B2B or B2C, on the phone, in face-to-face meetings or at trade fairs: We offer targeted support for effective sales conversations.
Yes – many employees do not fully exploit their potential on the phone. In our training courses, we refine language, structure, impact and conversation techniques to build and expand customer relationships. Also highly relevant for sales in hybrid and digital formats.
We offer flexible formats: from half-day impulse workshops to multi-module development programs. Short trade fair kick-offs or specific telephone training sessions (e.g. as 90-minute live online sessions) are also possible.
Trade fair training prepares your team specifically for the special features of trade fair meetings: Generating attention, mastering the start of discussions, recognizing needs and following up contacts professionally. The aim is to turn trade fair contacts into concrete opportunities.
Naturally. We adapt content, case studies and exercises individually to your industry, target groups and products. This ensures maximum practical transfer for your sales team or trade fair crew.
Our strength lies in the combination of experience, practical relevance and didactics: we work with well-founded models and bring modern learning formats to the table. Our trainers are experienced sales experts themselves and act as equals.